Vivid - 25 Years on Top

THE 00s – VIVID BLOSSOMS

"Steven Hirsch and Vivid have almost single-handedly moved the adult industry into the mainstream." – AVN

"Vivid has transformed the adult industry into a mainstream multi-billion dollar business." -- BUSINESS 2.0

Through multiple distribution channels around the world Vivid today reaches over seven million consumers every month. The company's first reality TV series, Porno Valley, gave fans an inside peek into the business and reinforced the Vivid brand internationally. A second series, Debbie Does Dallas... Again, was a big ratings success on premium cable TV and another premium cable TV series titled Deeper Throat, debuts this month. It follows the drama behind the remake of the classic XXX film.

Additional brand-name awareness has been created with marketing and licensing programs for Vivid condoms, snowboards, skateboards, tee shirts, playing cards, advertising, calendars, comic books and book publishing. How to Have a XXX Sex Life: The Ultimate Vivid Guide, co-authored by the Vivid Girls and published by HarperCollins, was a best seller. Vivid products are sold in mainstream retail outlets and adult stores and many can be purchased directly through the ShopVivid.com website.

Along with the films it makes with its own stars, Vivid has partnered with some of the iconic figures in the adult entertainment. Jenna Jameson became a Vivid Girl and the company joined ClubJenna in producing and marketing best-selling films. Vivid also distributes movies made by super star Tera Patrick through Teravision. Other Vivid Girls of the 00s have included huge fan favorites such as Savanna Samson, Briana Banks, Cheyenne Silver, Sunrise Adams, Taylor Hayes, Malezia, Lanny Barby and Monique Alexander, Hanna Hilton, Sunny Leone, Meggan Mallone and Nikki Jayne. In addition to its high quality XXX features, Vivid has formed successful special interest labels such as Vivid-Ed, Vivid-Alt, Vivid-Celeb, Vivid-Ha!, Vivid-Am, Vivid-Plus and Brand New Faces.

THE NEW MILLENNIUM

Terrorist attacks September 11, 2001 changed everything...the Internet stock boom crashed ...Ken Lay forced out of Enron...President Bush (43) called for "regime change" in Iraq and labeled it as a member of the "axis of evil" (along with North Korea and Iran)... U.S. invades Iraq for allegedly possessing "weapons of mass destruction...the Pentagon admits pre-war intelligence on Iraq was "overstated and flawed...prisoners at Abu Ghraib sexually humiliated and abused by U.S. soldiers... after the deaths of more than 4,000 U.S. troops in Iraq Bush begins "surge" to stem deadly attacks by insurgents and militias...gay marriages become lawful in Massachusetts...Hezbollah and then Hamas fire rockets into Israel and in response, Israel launches major military attacks, first in 2006 on Lebanon then in 2008-9 on Gaza...Barack Obama elected President ...Wall Street melts and the country goes into a deep recession...in 2008 oil hits $140 a barrel, then slides back to under $40...O.J. Simpson convicted of armed robbery in Las Vegas.

Top movies have been: "The Departed," "Gladiator," "Erin Brockovich," "American Beauty" and "The Lord of the Rings: The Return of the King"...Norah Jones and the Dixie Chicks dominated the Grammy Awards. More than a fair share of luminaries died: Bob Hope, Gregory Peck, Fred Rogers, Ronald Reagan, Marlon Brando, Ray Charles, Christopher Reeve, Peter Ustinov, Jerry Orbach, Joe Barbera, James Brown, Robert Altman, Betty Friedan, Anne Bancroft, Johnny Carson, Peter Jennings, Richard Prior, Tim Russert and Hunter Thompson, to name only a handful.

TECHNOLOGY NOTE

Throughout its quarter century of existence, Vivid has been known for its innovative technological advances pioneering wins such as:

The first adult company to produce full function, interactive DVDs;

the first to introduce a movie in both HD DVD and Blu-ray with the premiere of Debbie Does Dallas...Again;

the first to produce its films in High Definition;

creator of a strong presence in the mobile phone sector;

the leader in the XXX video-on-demand business, including direct-to-DVD;

first to introduce the Burn to DVD service enabling consumers to download movies on their PC and burn them onto a disk that can be played on a PC or any DVD player.

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