ALL-AMERICAN PORN
25 YEARS OF EROTIC PHOTOGRAPHY
FROM VIVID ENTERTAINMENT GROUP


PORN - A SPOKE IN THE CULTURAL WHEEL FOR THE LAST QUARTER CENTURY

Porn has influenced our culture in ways that are impossible to ignore. It is pervasive in mainstream movies, in publishing, in music and in the way we dress and how we make love.

For decades, porn had a reputation as the sleazy backwater of Hollywood. All that changed in 1984 with the arrival on the scene of a gutsy 23-year-old, Steven Hirsch, and worldly wise David James, who launched a new adult company with sizeable debt but a big vision. They began making high quality erotic feature movies with actual storylines rather than just sex; stylish art direction, real production value and actresses who could actually act as well as perform hot sex. They also took the unusual approach that Vivid movies could be enjoyed by couples, not just guys.

But what really rocked the show biz world was that Hirsch and James conducted their business in the bright glare of the public spotlight rather than the shadows of the Hollywood backstreets. Steven's attitude: "Sex is perfectly natural and nothing to be ashamed of. We aren't doing anything illegal, so why not be proud of it?"

Here's how the audacious experiment played out:

"The biggest name in pornography with its savvy grasp of the marketing and branding techniques pioneered by big consumer-products companies...Vivid's box covers screamed sex but were tame enough to snare valuable retail real estate in Virgin Megastores, where Vivid Movies are bestsellers." -- THE WALL STREET JOURNAL

"Vivid is the Microsoft of the porn industry." -- DETAILS MAGAZINE

Today, Vivid is the unquestioned leader in the adult entertainment world, producing a steady stream of high quality movies featuring the elite of porn stars - the Vivid Girls.